Product packaging is an art, science and technology all rolled into one. It is a collective discipline of creativity and engineering that results in unique and innovative products that are attractive, effective, and marketable. Product packaging is a vital part of the whole distribution chain from manufacturing to sale. The entire process is known as product development.
Product packaging is the science, art, and technology of protecting or enclosing goods for immediate storage, distribution, consumption, and eventual use. In simple terms, it is a crucial process that determines the success or failure of any product. For example, what is the impact of a visually attractive, innovative, and well thought out packaging on the success or failure of a product? How can two questions, like those, even be relevant?
Many consumers and product designers consider packaging to be very important, but some do not give it much thought. However, it should not be seen as just another factor affecting consumer decision making; rather, it should be seen as a crucial ingredient of the overall product. When consumers see a product, they evaluate it based on its looks, shape, size, price, brand name, and so on. All of these components have an impact on what they think about the product. The most effective packaging designs capture the attention of consumers and allow them to easily identify with the product. Consumers need to easily associate with and trust packaged goods so that they will continue to use them and purchase them. Learn more about marketing at https://en.wikipedia.org/wiki/Content_marketing.
Without a strong and effective Nicklaus Marketing & PR packaging design, consumers will quickly become distracted. An attractive display, accompanied by an easy-to-understand label can capture the consumers’ attention and make them want to look at the product further.
In addition, without a good package, it is difficult for a retailer to effectively communicate with consumers about the benefits of a product and the reason why it is better than similar products in the market. There are two questions, then, that must be asked when developing a packaging plan. These two questions are:
What will the final printed or boxed product look like? And what will it look like if it is opened and showed to consumers? A smart retailer will invest in packaging designs that provide a preview of the product’s appearance and packaging material. This allows consumers to know what to expect once they open the box. With a minimalist design, for example, consumers will recognize the product immediately but it will not appear cluttered or disorganized.
The second question to ask is whether the packaging design will provide a functional benefit. Does providing a functional benefit to enhance the sale of the product? If yes, then a highly functional product packaging design should be selected. Moreover, if consumers feel that additional functionality is not necessary, then they should select a product that does not have packaging material at all.
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